Internet is full with free SEO courses that can help you improve visibility of your website in the search engines. A lot of well known and popular SEO companies provide guides for both beginner’s and those a bit advanced. One of the those is WordStream’s SEO course called SEO Basics: Complete Beginner’s Guide to Search Engine Optimization. It may not be that much extensive, but it covers all the basics of SEO with useful tips and examples. SEO Basics: Complete Beginner’s Guide to Search Engine Optimization is divided into eight parts, from simple information about SEO, to additional SEO considerations and SEO services. When this long guide is read, one will have a strong understanding of what is and how search engine optimization is, why it is significant and necessary and how to earn good results.
This SEO course starts on topic what is SEO and why is it becoming more important with every day. This part can’ be summarized with three questions, “how to optimize the website for search engines”, “how much time to spend on SEO” and “how to know difference between so called good SEO and bad or harmful SEO”. It also highlights why companies or any website owners need to put a lot of work and focus on SEO and SEM (search engine marketing). Second part of guide focuses on keyword research and keyword targeting best practices. Everything connected to keywords play big role in search engine optimization.
This part of guide should not be missed. Next part of guide is reserved for on-page optimization. On-page optimization covers technical side of the website, such as codes, meta tags and so on. Usually, this job is done by programmers or web developers but nothing is stopping website owners to do it by themselves. In the middle of the guide you can find stuff related to information architecture and internal linking, another big part of SEO. When talking about linking, WordStream dedicated fifth part of guide to link building and content marketing. Content marketing is rather big topic, so it could also be studied separately.
Since SEO is not quite easy and constantly changes, WordStream also gave once section of guide to common technical SEO issues. Besides this, they also show what are one of the best and most useful practices when it comes to SEO. Another significant part of SEO is racking and measuring results of SEO so that is why this SEO course also explains how to do so. In the end, WordStream gives list of additional SEO considerations and SEO services that could be helpful and efficient once previous information is understood and well used.
This SEO course or guide is quite long and a lot of people will not reach the end, but despite that it has quite the amount of really useful information which can help every beginner starting their work with SEO. Besides explaining SEO basics, WordStream’s guide should help when making a decision what to prioritize and make as ultimate objective.
This SEO course starts on topic what is SEO and why is it becoming more important with every day. This part can’ be summarized with three questions, “how to optimize the website for search engines”, “how much time to spend on SEO” and “how to know difference between so called good SEO and bad or harmful SEO”. It also highlights why companies or any website owners need to put a lot of work and focus on SEO and SEM (search engine marketing). Second part of guide focuses on keyword research and keyword targeting best practices. Everything connected to keywords play big role in search engine optimization.
This part of guide should not be missed. Next part of guide is reserved for on-page optimization. On-page optimization covers technical side of the website, such as codes, meta tags and so on. Usually, this job is done by programmers or web developers but nothing is stopping website owners to do it by themselves. In the middle of the guide you can find stuff related to information architecture and internal linking, another big part of SEO. When talking about linking, WordStream dedicated fifth part of guide to link building and content marketing. Content marketing is rather big topic, so it could also be studied separately.
Since SEO is not quite easy and constantly changes, WordStream also gave once section of guide to common technical SEO issues. Besides this, they also show what are one of the best and most useful practices when it comes to SEO. Another significant part of SEO is racking and measuring results of SEO so that is why this SEO course also explains how to do so. In the end, WordStream gives list of additional SEO considerations and SEO services that could be helpful and efficient once previous information is understood and well used.
This SEO course or guide is quite long and a lot of people will not reach the end, but despite that it has quite the amount of really useful information which can help every beginner starting their work with SEO. Besides explaining SEO basics, WordStream’s guide should help when making a decision what to prioritize and make as ultimate objective.
An article by Dougles Chan - He is a business coach in Singapore and Malaysia.
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