A marketing strategy sets the aims for the Marketing department and also tells the employees working there how they are to achieve the goals laid out before them. In other words, marketing strategies are the vision of the marketing department and therefore, one must pay special attention when coming up with a strategy. Here are a few tips to follow while doing so.
To begin with, analyze what the year gone by – 2014 – was like. The analysis will help one come across the strengths they have the places where they must show improvement this year. The sales trends must be watched carefully as well and one must see where the sales are low. Also, analyzing ones marketing trends while help build a connection between the marketing campaign and the sales that one generated as a result. Think about the factors that come to the forefront and how they can help build a strong marketing strategy for the upcoming future.
The one-year vision of the company needs to be laid out bare. This is a one point agenda the firm – or at least the marketing department – is hoping to fulfill in the coming year ahead. It will bring clarity to the strategy and help with employee understanding as well.
Goals and priorities will come up next and once one has decided what the vision is, one must decide the measures they intend to take in order to achieve that vision. These are usually plans of actions to follow and some discourses that one can take.
Moving on, conduct the necessary year end customer research and upgrade the official company profile for customers. The needs and wants of consumers change every year and one must be aware of the trends that can be seen in the New Year so products can be modified.
Next up, the competition is what one needs to watch out for. Review the performance of the competitors in the year gone by. What are the things they have succeeded at and what have they failed at? How has that affected the home firm?
In order to build a strong marketing strategy, one will also have to see what separates the home firm from the competitors. What are the things that are unique to them and what are the things unique to the home firm? How does this uniqueness affect sales?
Another major part of the process is developing acollateral report based on the marketing department and it needs to be reviewed and studied intensely. The stuff available to customers’ needs to be relevant to them and must prove to be interesting as well.
Moving on, one simply cannot survive in today’s marketing world without checking out how the firm or product has done online. Take out the stats for the company’s or product’s website and study them thoroughly to find out where the firm could not garner hits and why.
The sales process needs to be reviewed, analyzed and it must be documented as well. Is the process of conducting sales actually helping people reach the relevant customer base? Is it charging a good price or is it too expensive? There is much to ask in a sales process report.
One of the best things about marketing and devising plans is how one can identify virgin lands to take advantage of. During the research, look for market gaps that have not been fulfilled yet and look for ways to launch new products that will fill up the unsatisfied customer desire.
While devising a good marketing strategy and executing the plan, a good manager will keep an eye on progress and come up with an analysis while the plan is still at play.
An article by Dougles Chan, SEO Singapore Master | Digital Marketing Singapore Guru. He writes articles on recruitment agency, recruitment business, digital marketing, advanced SEO tips, AWS consulting partner, AWS cloud partners, Microsoft reseller & Microsoft partner Singapore.
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